We always get really excited about a site launching — seeing our work out in the wild is fun. But what’s most satisfying is when we check the analytics during the first month and see real improvements to our clients’ business. The Western Digital site redesign is a prime example. In addition to looking great and providing a seamless shopping experience for customers, the site is already seeing an increase in some key sales metrics, including revenue (up 22%), transactions (up 9.5%), and average order value (up 11%).
We’ll have a more detailed case study soon, touching on key integrations between Adobe Experience Manager (AEM) and Digital River, as well as our strategic thinking around what it takes to design a great WD experience. In the meantime, congratulations to Western Digital on its beautiful, and effective, new site!