When Belkin International came to Hero Digital, the company had two needs: a digital asset management system to replace its existing solution, which hadn’t kept pace with the growth of the company’s asset library, and help identifying and operationalizing common workflows across various marketing projects.
Working with key stakeholders, we defined six common project types and then 22 individual workflows across them. The team also developed a tagging taxonomy to ensure consistent naming of assets. An approval process was also implemented across workflows to ensure that all assets meet brand standards. The Hero team then customized and deployed an AEM Assets (Adobe Experience Manager Digital Asset Management) system for Belkin International.
Now it’s easier than ever for staff in all 32 offices to find any asset they need. And thanks to the handy “rendition” feature in the AEM DAM, if someone needs a web version of an image for their marketing campaign they can simply create it in the system rather than adding to a designer’s to-do list.