Pure execs — the chief Puritans — knew that they had to first invest in an infrastructure that could sustain their aspirations. They selected Adobe as their marketing cloud solution. The Hero team established a new web style guide, built out the site, and launched it ten days before the Pure Storage IPO in 2015.
But that was just the beginning of the work— Pure saw its investment in the Adobe platform as a foundation upon which it could build out new infrastructure and templates, run campaigns and events, and better support global field marketers. The Hero team helped to enable that shift, and also leveraged Adobe’s multi-site capability and integrations with localization platforms to create a blueprint for rolling out different sites by tier and giving more ownership to field marketers.
Hero helped the company define a roadmap for making product marketing more sophisticated, pinpointing the specific infrastructure and strategy needed to mature its marketing program. That primarily meant being able to personalize content, track and measure the success of that content, and become more efficient with marketing spend.
Pure’s relationship with Hero has continued to grow, ultimately resulting in an embedded Hero team at Pure Storage.